Video increases SEO

Adding video can increase your search rankings on Google. If there is a video embedded on your webpage, then the chances of showing up first on Google search increases almost 53 times.

In 2022, 82% of the global internet traffic will come from video streaming and video downloads.

YouTube is the second largest search engine in the world with 250 million watch hours recorded each day.  They have reported that mobile video consumption rises at a rate of 100% year on year.

However, for SEO purposes it's important that your video is hosted on your website to drive traffic directly to the domain.

Video increases ROI and Sales Conversion

The percentage of businesses utilizing video marketing has increased from 60% to 86% since 2016.

In 2020, over 90% of marketers reported that video converted the same or better than any other content form.

CRO (conversion rate optimization) increases 65-85% after watching a product video.

Video marketers get 66% more qualified leads per year.

88% of video marketers report that they are satisfied with their Return on Investment when it comes to video content.

For businesses integrating video into their content strategy, video marketing increases brand awareness by 70%, traffic by 51%, and sales by 34%.

Adding a video to your home page can increase conversion rates by up to 80%.

79% of consumers decide to make a purchase after watching a video (Wyzowl)

Video increases brand loyalty

The probability of selling to an existing customer is 60-70%, as opposed to the probability of selling to a new customer (5-20%).

54% of consumers report that they want to see more video content from a brand or business they support.

Video increases customer engagement

73% of consumers say they are influenced by brands that use video on social media (Wordstream)

Video on social media triggers 1200% more shares when compared to text or image content.

Video provides simplicity in message delivery and product explanation

50% of consumers look for a video before a store visit.

79% of consumers would rather watch a video to learn about a product than read written content.

74% of users who watch an explainer video buy the same product subsequently.

Video provides a direct Call to Action

There are a handful of formats that I recommend for video based upon the goals of the clients and desired outcome of the project:

-Brand awareness videos - introducing who you are and what you do as a business/organization

-Value-based videos - create engaging content based around your mission in order to inspire and increase brand loyalty

-Customer Testimonial videos - accounts of the experience working with the brand in order to build trust in your product/service

-Direct CTA videos - direct promotion of a product, service, or event designed to drives sales or participation

-Client onboarding

-Tutorials or knowledge sharing

-Product/service explainer videos

-Team introductions

How much should I budget for video marketing?

For companies with average to moderate growth trajectories, I usually recommend that they spend about 10% of their annual revenue on marketing.  Of this, about 20% should go to video.